Software Development for Startups | Genius Software
Software Development Services for Startup Companies
Genius Software team has more than 10 years of experience developing scalable software solutions for startups around the world. We understand what a startup typically needs at each stage of the product development cycle while recognizing the unique nature of every project.
Over the years, our team has successfully delivered elegant and practical solutions to startups in various fields, including EdTech, HealthTech, TravelTech, HRTech, FinTech, PropTech, Ecommerce and many others. Our business analysts help clients identify the strengths of their business ventures and weaknesses that need to be addressed, and suggest the best architecture and features for the software to be developed and market positioning for a product to land a good product-market fit.
Our Startup Software Development Services
We strive to deliver comprehensive desktop, high-load web and mobile technology solutions to enable a full-scale digital transformation and innovation. The range of our services extends beyond design and development and encompasses product discovery, market research, assistance with the product launch, and subsequent maintenance.
Product Discovery
The preparation of product specifications is a prerequisite to the development process, as they will outline the scope of work for both the client and the development team while ensuring that everyone is on the same page. Apart from that, if needed, we help you detect and identify opportunities within the industry’s niche you’ve chosen, adjust the market fit or monetization strategy to reach your primary audience, and shift the objectives of technical and design functions to meet that audience.
Product Design
If you have the concept of a product evaluated, we handle the visual implementation of it, mapping and outlining software structure, user experiences, and the interface that convey the value of custom software your startup wants to introduce. Wherever the kind of software — a SaaS product, an e-commerce marketplace, artificial intelligence-powered mobile app — we do necessary audience studies and design works to make sure your audience loves how the app looks, feels, and performs.
Product Development
Our custom software development team works through the architecture and backend of your product, using modern technology stacks (.NET, Python, Node.js, Java, Javascript, iOS, Android, etc.) and other tools, including cloud computing platforms. Our front-end expertise is in JavaScript (and its many corresponding frameworks and SDKs), we’re great in mobile engineering (both native and not), and our developers are great at connecting the high-quality technical work they’re doing to your high-level startup objectives. Genius also has extensive experience in IoT application development and building/using machine learning models to work with industries that have a lot of raw or unstructured data.
MVP Development
Development for startups frequently involves Minimum Viable Product (or simply MVP) engineering. This version of the software has basic functionality and serves as a starting point for many entrepreneurs. Depending on what a business needs, MVP can become a part of both mobile app development and web development. Our clients usually need MVP when they have already confirmed there is a market for their idea — and now want to see if they’ve translated their value proposition to software in a way that works for their audience.
PoC Development
The technical and practical feasibility and viability of the implementation of innovative ideas need to be confirmed. To test if the product is worth investing and developing, software development companies build proof-of-concept. PoC allows them to observe — with the help of a small group of test users from the primary audience — how a product works, how users interact with it, and so on. The results of such tests can often be an asset for founders’ pitch meetings — investors love PoCs.
How Startups Benefit from Working with Us
We are proud to be a software development company for startups in need of a technology partner. Collaboration with Genius brings our client opportunities for cutting the cost of engineering and product development as a whole. We provide them – and you – with a unique, expert perspective on building software of different kinds while maintaining transparency and clarity of communication.
Minimize Extra Costs
Outsourcing your tech tasks dramatically reduces the costs of operating your own extensive IT department. You don’t need to do hiring and onboarding, pay for office rentals and hardware and software procurement, etc. Custom software development for startups allows early-stage ventures to allocate these costs to things that are more essential to them: market research, monetization strategies testing, conversations with customers and investors.
Experts with Relevant 10+ Years of Experience
Every member of our team was hired because of their extensive experience, skills, and deep knowledge of their field. Among technologies, our software developers use Java, Python, C++, PHP, JavaScript, and frameworks, including Laravel, Ruby on Rails, AngularJS, Flutter, React JS, and NodeJS. Our designers utilize Adobe XD, Marvel, Sketch, Figma, InVision, etc. A multi-purpose range of technologies allows us to select the most suitable for each particular project that improves the quality of the end product and accelerates development.
Quality — Access to Success
Our portfolio is a testimony to our success. One of the reasons behind it is the rigorous quality assurance and testing process that each product must withstand. Our experts in QA select proper criteria for each product, taking into account its peculiarities, identified target audience, and the environment in which it must seamlessly perform. The testing team typically employs both automated and manual testing, closely working with software engineers who fix any issues that arise. The process is built, according to the agile development methodology, which enables us to stay flexible and quickly react to changes and new information.
Cooperation Guarantee
Close cooperation and communication with our clients are of the utmost importance. Misunderstandings are bound to arise and must be spotted early on in the development process; otherwise, countless working hours can be wasted and deadlines missed. We aim to prevent them from occurring. Choose any format of communication you consider best — many of our clients are involved in every stage of the project, from sprint planning and reviews to daily standups and retrospectives.
Success Stories of Our Startup Clients
Professional Approach at Every Stage of Startup Software Development
Startups face many challenges — only 10% of them become profitable and successful — and Genius is here to ensure our clients’ ideas will thrive.
Discovery
During the initial discovery stage, we:
- determine goals, strengths, and potential limitations of the project as well as the requirements for the product – most often, during a series of video meetings with you and your stakeholders;
- sign an NDA after defining the project needs;
- sign an agreement (at this point, our clients provide us with a 40% deposit payment);
- do business analytics: study internal operations and market which you want to get into;
- create an agile roadmap for implementation of the said scope: we prioritize features and clarify assumptions about your product and business model;
- confirm/debunk assumptions via dialogue with you & your stakeholders, market, and UX research;
- model scenario and user flow for your product’s prototype, define technical and functional specs for engineers, QAs, and other team members to use during product development.
In the discovery phase, we also — after brief interactions with your product’s potential users — give recommendations on aligning the product-audience fit if needed.
Product Prototyping
We either develop an MVP or a product prototype. A prototype is more basic — a clickable visual representation of the program, while an MVP is a fully functional tool that can be later improved. Both are used to confirm your product is needed; MVP can also be used to prove people are ready to pay for it. We, again, define the most important features to reach the defined goals of the product, do UX and UI, and then discuss with you results & introduce your feedback to the design & functionality.
Software Development
Includes UX/UI design, solution architecture, setting up the development process, preparing the development environment, and doing frontend/backend engineering. During these stages, we strictly adhere to all of the predetermined requirements and specifications — and to the feedback we’ve received on the final version of the prototype/MVP, from you or your product’s first adopters. We handle project management as well — you’re involved in the process as much as you want.
Testing and Launching
Scrupulous QA testing ensures that by the launching time, the product complies with every requirement, works smoothly, and is ready to impress its early adopters. After fixing all bugs & reacting to feedback from testers and beta testers, we do a project demo. If everything is well, clients supply us with a final payment of 60% and we publish the app.
Support and Maintenance
When the product is developed and released to the users, the Genius team offers clients DevOps services, support, and continuous maintenance. We:
- add new features;
- scale up the capabilities of the software;
- provide updates;
- do performance support;
Product development never ends, not really — especially for startups. Successful startups are constantly coming up with new ways to fulfill their audience’s needs and find new revenue channels — and we’re here to help them do so, with consulting and engineering services..
Our Packages for Startups
We offer our clients four models of cooperation — below, you’ll see what is included in each of them.
Discovery phase
Proof of Concept
MVP
Dedicated team
From $5000+
From $10.000+
From $15.000+
From $10.000+
For startups who need to create a prototype for their idea and test it among first adopters
For startups who already know the assumed value of their product and want to build a product that proves it to start marketing towards users and introduce it to the pitch deck for investors
For startups that want a full-fledged product to launch.
For startups that already have a product and want to expand/change it and for companies who want our technical/business skills to help with product development-related tasks.
• Market research
• UX research
• Prototyping & iterating on the prototype
• Discovery phase package
• Architecture development
• Front-end engineering
• Back-end engineering
• Landing page development & testing for product promotion
• PoC package
• Extensive business logic development
• Extensive back- and front-end engineering
• Market research
• Business analytics
• UI/UX design
• Front- and back-end engineering
• QA
• Product marketing
• DevOps
Technologies We Use in Product Development
Operating Systems
Linux, macOS, Windows; iOS, Android
Programming languages
Java, JavaScript, PHP, C#, Python, C++, Rust, Go, SQL, Ruby
Frameworks/SDKs
.NET, AngularJS, Node.js, ReactJS, React Native, Vue.js, Flutter, ASP.NET MVC, Ember.js, Spring, Django, Laravel
Cloud computing services
Microsoft Azure, AWS, GCP
Other development tools
MS SQL, Ajax, Oracle
Need Software Development for Your Startup?
With our business analysis services, you will maximize the potential of your solution and drive out any chances of failure. We ensure that your project gets all the BA benefits and everything is documented from start to finish — contact us for better optimization opportunities now!