Innovative real estate CRM platform

Innovative real estate CRM platform


Property Tech, Real-Estate, Marketing Tech.


•   Dedicated development team
•   Front-end development
•   Back-end development
•  Quality assurance Product extension

Tech stack:

Client & Product:

Aspo.CRM - innovative real estate CRM platform integrated with advertising listing syndication and marketing service.
ASPO project is an innovative CRM platform for real-estate professionals integrated with an advertising listing syndication marketing service. The platform provides API Integration with leading property advertising networks and portals, and supports different advanced marketing tools (advertising management, payments, reportings, notifications etc.). Genius Software was in charge of the full-cycle project implementation including requirements analysis and specification, UI/UX design, development, testing, devops and production support of the progresive web application. OVR360 project is an innovative technological HR-digital platform based on the cloud video analytics AI-services (including pre-recorded video interviews, AI-based digital recruiting agency, candidates assessments automation etc.) and


•   Developing – business logic and work algorithms for the whole system from scratch.
•   Creating a convenient and informative user interface with real-time dashboards.
•   Integrating ERP, OSRM, online billing and reporting services.

Project stages:

Business logic creation

The aim of the project was to create a completely new solution to automate workflow and reduce the human factor. We built the business logic from scratch. It was crucial to think through work algorithms for the whole system in order to enable seamless integration of the ERP, GPS, OSRM and online billing.

Improving the user interface

Once the business logic was set, the next step was to create a user-friendly interface. Due to the specifics of the client’s workflow, the interface is an extremely high load and needs to contain a lot of indicators and data. It was, therefore, essential to create a convenient interface with all the necessary information on one page to eliminate the need to switch between different pages, thus saving users time constantly.

Testing in real-time

Genius team was steadily working on increasing the product's functionality which resulted in a successful release. The project is currently supported by a support team containing a Project manager, two ASP.NET Fullstack developers and a Manual QA Engineer.


•   development business process automation solutions for the global sales/trading desk of a leading investment bank.
•   aggregating electronic execution and voice channel client activities across multiple asset classes including cash products, derivatives, FX, equities, rates, credit and commodities.

Implemented features

Client dashboard

Clients can view details related to their equity loan on a single dashboard.

Real-time information

The platform keeps track of all global sales.