How Exactly Cloud Computing Can Benefit Your Business in 2022?

How Exactly Cloud Computing Can Benefit Your Business in 2022?

Companies have been moving their business to the cloud not by the hundreds, but by the thousands over the last decade. As statistics show, 70% of organizations moved to the cloud in 2020 alone. Due to its popularity, the cloud computing market is expected to hit a mind-boggling $800 billion by 2025.

Still, some enterprises are hesitant about moving to the cloud — and with the emergence of different types of cloud services and an abundance of vendor choices — the decision doesn’t get one bit easier.

In this article, we will be going over the strong and not-so-strong sides of cloud computing, the advantages of each service model and its top providers.

What Benefits Can You Gain from Cloud Computing and What Are the Key Advantages?

But let’s start with why people, generally, go to the cloud.
Cloud computing is the delivery of on-demand computing services over the Internet on a pay-as-you-go basis. Setting a company’s environment on the cloud has numerous advantages over on-premise infrastructure — so let’s review the benefits of cloud computing.

Lower Costs for Your Business

Companies that run their computing resources on-premises face the burden of extra IT support costs. Moving your company’s infrastructure to the cloud will remove the inconveniences of maintaining and updating your hardware and software. By letting a cloud service provider handle your IT infrastructure, you scale down the internal IT workforce and have a chance to redirect the savings to something more essential. Cloud service providers usually charge you only for what you consume.

Long-Term Customer Relationships

Cloud computing services can help you build better relationships with your customers by meeting their expectations. For instance, call centers can be integrated with CRM in the cloud. Customer support employees won’t have to search for customers’ documents, history of requests, logs of their experience with your product. In such a way, support will be able to provide better, personalized experiences, working towards better customer engagement.

Flexibility — A Crucial Competitive Advantage

Companies can adjust the interface and functionality of cloud infrastructure according to their business needs. Cloud enables resource and file distribution in real-time, allows for instant changes in the backlog, etc., which simplifies product management (Jira), provides a chance to experiment with marketing (Salesforce) and so on.

Better Communication

With SaaS services like Dropbox and Google Drive, people can update their documents in real-life mode. Sunshine from Zendesk helps businesses talk to customers better via integrating all customer-related data and backend algorithms that connect to it in one place. Cloud makes the knowledge transfer, file sharing, and communication between teams and between teams and customers easier and quicker.

Accessible Data

In addition to the previous point, cloud infrastructure not only provides a comfortable way for your customers to retrieve their data (which is essential for, for instance, medical software and patients ownership over their data) but also gives you a backup. Gone are the times when a blackout meant whatever you’ve been working on is lost. Everything is saved to cloud storage.


With cloud storage, you can also access data and other information you need for work from anywhere in the world, from any device that has a network connection. Data storages have become more or less platform-agnostic. Companies sign in to their CRMs and document repositories via smartphones and tablets. This feature plays well into the new reality of the gig economy, in which a worker must be constantly online and working on-demand — any small business that has been hit hard by the pandemic can make use of it.


Scalability is a cornerstone of cloud computing and one of the chief reasons many businesses resort to it — it’s a cost-effective way to increase or decrease processing power (or amount of data storage) your product and your business require.

Data Security

Here are some of the security features that cloud services provide:
  • Defense from cyber-attacks
  • Automatically generated & updated backups
  • Business Continuity Plan (BCP)
  • Disaster Recovery Plan (DRP)
  • Cloud providers give freedom to businesses to improve their security settings: they encrypt and protect your servers from unauthorized access. Of course, the inclusion of these features impacts the monthly/annual costs of the packages, but they maintain the safety of your files on the internet and are, in lots of cases, establish data environments that are more secure than the physical storage.

    Disaster Recovery

    Control is an essential factor when it comes to business management. Unscheduled shutdowns are still a threat for enterprise organizations and large service providers. Cloud services are hosting the company’s vital data and ensuring it’s safe and its integrity is intact. In case of any disaster, file recovery within hours is guaranteed.

    Automatic Updates

    With cloud service providers taking control of maintaining the security of your files, they also create software updates and patch up any vulnerabilities that have been detected by their cybersecurity team or exploited by hackers in their infrastructure. Business owners, therefore, are partially relieved of the necessity to worry about updating their software or installing technical safeguards on the storage (but – hey, only partially.)

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